Willat Company 1963 Ad
Willat Company 1963 Ad. The Simple Truth. by A. F. Willat. Originator of Cold Permanent Waving. I want to give you some facts about hair conditioners. Shampoo is one kind of hair conditioner. A hairdressing is another kind of conditioner. Hair is conditioned by combing or brushing. But, no so-called hair conditioner can restore damaged (weakened, bleached or hydrolyzed) hair back to normal virgin hair again. Some so-called conditioners might change the physical appearance and "feel" of the hair, but they cannot restore it to normal because the hydrolyzation process is a one-way street. Read A. F. Willat's Book: "Physics Of Hair". Enjoy this vintage ad for Willat Company while you browse through our Advertisement Gallery! As always, more to come from www.magazine-advertisements.com!
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