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Silex Company. Research Magazine Advertisements. The Best Resource on the Net of Vintage Ads! (1959) The world's first automatic coffemaker made from glass. Silex coffee tastes better made in glass... Everyone who loves coffee knows there is no substitute for coffee made in glass... because only glass can be so completely cleaned, leaving no trace of bitter taste. Now Silex combines automation with the crystal-cleanliness of glass to create this beautiful new percolator. You see the coffee being made... and see as you serve. Lights in the base illuminate the coffee with attractive new warmth and color. Completely automatic, with flavor control. 2 to 9 cup capacity. In black or ivory, with gold trim. The Silex Company. Silex was founded for the purpose of bringing a new type of coffee pot to the American market: the vacuum brewer. The first Silex customers were finer hotels, and this gave their brand a boost in later efforts to penetrate the home consumer market. In 1924, Frank M Wolcott purchased the Silex Company and incorporated it as a division of Wolcott Industries. The success of the Silex brand led to its imprint being extended across the entire company; by 1936, Wolcott Industries had changed its name to Silex. In 1960, Silex merged with Proctor Electric, and all products from that date forward carried the Proctor Silex name. Enjoy these vintage ads for Silex Company while you browse through our Advertisement Gallery! As always, more to come from www.magazine-advertisements.com!
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